An incredible journey into adventurous instrumental beatcraft from Thes One of People Under The Stairs – plus a colorful collection of 70s style commercial jingles/
sound library style grooves from composer Herb Pilhofer! Life Style Marketing is a 2CD package that includes Thes One's leftfield, period advert inspired hip hop instrumentals – plus a CD of Pilfhofer's specific grooves that serve as a springboard! Lifestyle Marketing must be the most ambitious hip hop instros project we've come across in a while – not only to be commended for the novel approach, but also simply for the fact that it's a funky good time. German born, Minneapolis based Pilhofer made funky commercial music in the late 60s & 70s for local businesses as well as major concerns like Pam Am airlines and Bell companies – with trippy electronics, funky drums and synth tones, and moddish instrumental touches – really amazing stuff that's bursting with a life of its own! Thes One builds a modern, but timeless hip hop beat record from Pilhofer's pieces and his own flavor, a wonderful step away from the fun, feel good hip hop of PUTS, to say the least. A near classic that we didn't even see coming! Disc 1 (Thes One) includes the tracks "Gate City Saving And Loan", "Northwestern Bell", "Target", "Hy-Vee", "Hart Ski", "Grain Belt Beer", "Bobcat", "Cheetah", "GBX Malt Liquor", "Cristal Sugar", "Pan-Am 1", "Pan-Am 2" and more. Disc 2 (Herb Pilhofer) includes the tracks "Sound 80 Theme", "Pan-Am Suite", "Hail Cesar", "Montage Juicy", "3M Traffic Control", "76 Trombones", "Montage Bell", "Montage ABC", "Mobius Flip" and more.
(Out of print.)