By 1981, the gentlemen Devo had been up to their collective arse in irony since the early 70s, and having made a sizable fortune for the Brothers' Warner with the ultra-ironic "Whip It" the previous year, they took a sharp right turn into cranky sincerity. They did so on a wave of new wave synth funk, of course, resulting in the all-time great singles "Beautiful World", "Through Being Cool", and a few more gems. Mtv and a lot of the fans couldn't understand how four guys with plastic hair and outerspace uniforms could be so pissed off, and thus killed the prospect of Devo as hitmakers forever. New Traditionalists is a hit-and-miss affair, but a worthy effort from one of the most innovative pop groups ever! Other tracks include "Pity You", "Soft Things","Going Under", "Race Of Doom", "Love Without Anger" and "Enough Said". (Includes the printed inner sleeve. Cover has a promo stamp, a factory sticker, and some light wear.) © 1996-2013, Dusty Groove, Inc.